Tiger Woods’s Sun Day Red Met with Very Mixed Reactions

Earlier this year, Tiger Woods ended his 27-year relationship with Nike and launched his own brand: Sun Day Red.

But rather than immediately debuting an initial release, Sun Day Red (SDR) made us wait until last week before debuting its first collection.

 

 

 

 

 

 

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Like most things associated with Tiger, the SDR immediately became the focus of social media, garnering both positive and negative feedback (okay, maybe a little more of the latter).

Sun Day Red is here.

Will you be picking up anything from the initial collection?https://t.co/8jVsN06PMT

— Golficity (@Golficity) May 1, 2024

While the initial release consisted of a range of pieces, including polos, hoodies, t-shirts, shorts, pants, hats, and accessories, the conversation largely focused on two aspects of SDR’s first lineup: the designs (or lack thereof) and price.

A casual review of the various apparel pieces makes it abundantly clear that the pieces feature a very conservative design. And while there is nothing wrong with that, it’s just going to be very difficult to convince people to part with, for example, $150 for what appears to be a (very) plain sweatshirt.

 

 

 

 

 

 

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Despite all the dislike for the collection, it’s worth noting that several pieces actually sold out. Among them are the Limited Edition Ball Marker I ($50) in three different colorways (Sun Day Red, Silver, and Black), as well as shirts, hats, and polos in most sizes and colors (pants and shorts; however, remain largely in stock).

That said, it seems that many purchasers are simply looking to capitalize on the Tiger hype, as the out-of-stock items largely found their way onto eBay, whey were listed several times over their already (arguably) inflated price point, like this Jupiter hat that retails for $50 being listed for more than six times that.

The bottom line is that when asked about Sun Day Red, it seems that no one falls in the middle. Whether it’s motivated by Tiger bias or something else, golfers seem to fall into two very distinct groups: fans or critics of SDR. So, what will be interesting is what SDR’s future collections will look like. Will Tiger & Co. listen to the unsolicited social media feedback and release some modified designs to complement its more conservative, traditional looks, or maybe not?