TRENDING: No Laying Up Parts Ways with Long-Term Partner Callaway

No Laying Up is one of the OG golf podcasts / amateur channels.  For the past 10 years, the brand has blown up from a modest Twitter account with less than 70,000 follows, to a social media channel that has been provided access to some of golf’s titans, like Justin Thomas, Jordan Spieth, Rory McIlroy, Xander Schauffele and Max Homa:

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by No Laying Up (@nolayingup)

And one of the constants during this rocketship trajectory has been a partnership with Callaway that dates back years and culminated with Callaway retailing a Limited Edition “No Laying Up” branded headcover last year. But that partnership, however, has come to an end, as No Laying Up announced in the early hours of 2023 that they would now be partnering with Titleist and FootJoy in 2023.

 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

 

A post shared by No Laying Up (@nolayingup)

No Laying Up (NLU) brings with it nearly 400,000 Twitter followers, more than 185,000 Instagram followers, over 100,000 YouTube subscribers, and its own private forum. Titleist, meanwhile, has been building valuable partnership with various social media personalities, including our own Golficity Team and similar-growing duo of Mike and Eli from Chasing Scratch. Titleist also elected to partner with The Golfers Journal, a golfer publication that, likewise offers a very unique insight into some of golf’s best, hidden tales.

On that last point, it is worth mentioning that a relationship exists between NLU and The Golfers Journal, as Golfers Journal contributor joined the NLU team on one of their recent “Tourist Sauce” series to Ireland.

But here’s what I find most interesting about NLU and Callaway’s break-up:  who fills the void?  

Presumably, Callaway—who has built relationships with other social media personalities, including Brodie Smith and Golfholics, who, sadly, have since ceased their golf content—will look to fill the very large gap that NLU previously filled.  The content creator landscape, however, has also experienced some changes.

Good Good recently experienced the loss of Micah Morris and Grant Horvat, but also submitted a golf ball to the USGA for conforming approval.   So there’s a lot going on here.

EXCLUSIVE: Grant Horvat First Interview Since Leaving Good Good

Grant Horvat is our guest on The Golf Podcast this week with his first interview since leaving Good Good. We ask Grant some of the “hot button” questions about his departure from Good Good and dive into his plans going forward.

The Good Good team isn’t signed to any equipment deals, although some of the individuals are:  Micah and Grant were signed with Cobra and Mizuno during their Good Good tenure and prior to their departure.  Matt Scharff and Luke Kwon—one of the most recent golfers to join Good Good—are signed to deals with Cobra and Callaway, respectively.  Garrett also has some form of a relationship with Mizuno, but it’s not officially designated on his social media profiles.

Rick Shiels also remains unsigned for equipment, after making a recent apparel change from Nike Golf to Lyle & Scott apparel and ECCO shoes. That said, Rick has made a commitment to playing the clubs that he believes play best for him. Speaking of which, Peter Finch, likewise, is unsigned for equipment but has made a similar pledge to Rick.

That said, if an equipment brand needs a face, there’s always some point at which both of those gentlemen may reconsider their brand agnosticism.

The other big players are, arguably, Erik Anders Lang and Barstool’s Fore Play.  But EAL ceased his relationship with TaylorMade a few years ago and, conversely, Fore Play seems very, very happy with their relationship, as demonstrated by the close ties with Tiger, wealth of videos of Team TaylorMade members—Rory, Tommy Fleetwood, etc.—and TaylorMade/Barstool collaborated products, including Fore Play labeled TP5 golf balls.

So to recap this round: NLU is no longer with Callaway. And just like equipment season is heating up with all the new releases, it’s safe to say that we can anticipate some big announcements coming from the social media/content creator space too.

Cover Image Via Instagram